The best architectural renderers know that the business is about far more than line and volume. It is about aesthetics, details, and atmosphere. Clients and investors want visionary renderings that uncover the unique essence of each proposed project. Even in today’s age, when computers have largely taken over the drafting rooms, nothing conveys these intangibles like hand-drawn renderings.
Monograph Book, Hugh Newell Jacobsen; Core Knowledge Series, Map and Science Illustrations; FEMA Flood Restoration Manual
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