“Architectural & Interiors Photography: Key Factors for Success – Varying Perspectives”
FINAL EDITION July 4, 2011
To: Calendar of Events/Architects/Designers/Builders, etec.
Event title: “Architectural & Interiors Photography: Key Factors for Success – Varying Perspectives”
Date: Wednesday, July 20, 2011
Time: 5:30 PM to 9 PM
Where: Allsteel Corporation Showroom, 79 Madison Avenue (at 28th St.), 14th Floor, NYC 10016
Program: This will be a review and critique of current issues, best practices and lessons learned
in the practice of architectural and interiors photography. It will include presentations by
each of the panel members including case studies with actual photographs from
assignments from their experience with clients and photographers. This is not a seminar on
cameras or other photographic equipment , but rather substantive discussions dealing with
experiences of veteran professionals who create or commission architectural images
where they will be used in conjunction with various marketing initiatives, i.e. design award
competitions, presentations, websites, editorial, internal marketing materials, and paid
advertising. Problems and key issues related to color, perspectives, stylization, lighting,
collaboration, etc. will be included. Who should attend: architects, designers, builders, real
estate developers, and photographers who wish to better understand the process of doing
such assignments as they collaborate with photographers in order to achieve the best possible
results.
Presenters: Guy Geier, FAIA, FIIDA, LEED, Managing Partner, FXFOWLE Architects LLP
Thomas H. Kieren, AIA Professional NY, Architectural Photographer
Norman McGrath, Principal, Norman McGrath, Architectural Photographer
Clifford Pearson, Deputy Editor, Architectural Record magazine
Registration: In order to register, please email your name, affiliation and email address to: [email protected] We need a list of attendees for security purposes, by July 17th.
Fee: $10 payable at the door.
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