Case study

Same project. Three ways to present it.

Among the presentation types for 3D architectural visualization: photoreal still images, fly-through animated video, and 360° linked views with VR. Here’s the same project, rendered all three ways — so you can see what each format does best.

Photoreal still images

Still renders give the sharpest detail. They work best for marketing boards, brochures, and listing photos.

  • Rodeo 39 rendering for architecture design collaborative.
  • Rodeo 39 rendering for architecture design collaborative.
  • Rodeo 39 rendering for architecture design collaborative.
  • Rodeo 39 rendering for architecture design collaborative.
  • Rodeo 39 rendering for architecture design collaborative.
  • Rodeo 39 rendering for architecture design collaborative.
  • Rodeo 39 rendering for architecture design collaborative.
  • Rodeo 39 rendering for architecture design collaborative.
  • Rodeo 39 rendering for architecture design collaborative.

Fly-through animation

Animation moves the viewer through the project in sequence. It’s the clearest way to explain circulation and flow.

360° linked views with VR

Click any hotspot in the plan or images to jump to that view. For VR, click the goggles icon in the viewer.

A recent example: a transit startup used all three formats, stills, animation, and VR, to pitch a new kind of public transit system to cities and airports. Read the case study.

Which format fits your project?

Call 925-254-4234 or email robert@robertbecker.com to talk through the right approach for your project.